KRISTIAN RAE
brand strategy - visual identity - social design
SYZYGY
Syzygy is an online community and safe space that provides resources and inspiration to Black women who are in recovery, sober curious or just seeking out motivation
Syzygy is an online community and safe space that provides resources and inspiration to Black women who are in recovery, sober curious or just seeking out motivation
Syzygy is an online community and safe space that provides resources and inspiration to Black women who are in recovery, sober curious or just seeking out motivation
It was important to develop visuals that resonate with young Black millennial women seeking sobriety as this audience struggles with finding a community who face their same issues.
Syzygy is an online community and safe space that provides resources and inspiration to Black women who are in recovery, sober curious or just seeking out motivation
It was important to develop visuals that resonate with young Black millennial women seeking sobriety as this audience struggles with finding a community who face their same issues.
SOCIAL MEDIA
Three content pillars were developed to focus on motivational, insightful and resourceful. Content is created with organic emotion and real life experiences to establish the most authentic connection with the audience.
CURATED STOCK PHOTOGRAPHY
Natural lit photos, photos with a lot of white light, people with genuine expressions looking like everyday people, elements of nature, house plants, hobbys (journaling), motherhood etc.
SYZYGY IS NOT A 12 STEP PROGRAM TO DIFFERENTIATE THE BRAND USING MOCK-UPS, I CREATED A STICKER SET WITH INSPIRING AFFIRMATIONS AND QUOTES TO SHOWCASE THE LOGO TO THE CLIENT.
