KRISTIAN RAE
Project
For She’s Good for Real, I worked with the Group Black team to design the brand identity for this first-of-its-kind digital platform by Healthline. Created to empower Black women to advocate for their health and their families across all life stages, the platform needed a visual identity that felt authentic, accessible, and culturally resonant.
I developed comprehensive brand guidelines, including a color palette, typography, and visual elements that reflect the platform’s mission. Partnering with Healthline, I also ensured seamless integration of the brand identity across the webpage, delivering a consistent and impactful user experience.
Role
art direction
visual identity
web design
Client Group Black
SHE'S GOOD
[FOR REAL]
She’s Good x Healthline for Huggies
Through She’s Good, our health and wellness platform centering Black women, we’ve partnered with Healthline to offer brands both premium ad space on Healthline’s site and impactful custom content opportunities. Together, we amplify stories that matter, rooted in trust, representation, and relevance. Our work spans a range of brand collaborations, including Huggies, where we combined strategic placements with powerful storytelling to connect with our audience in meaningful ways.
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