KRISTIAN RAE
THE PROCESS/
Process is Everything. I can’t wait to dive into your vision and make it a reality. I’ll guide you through a process that builds clarity, connection, and impact. Here’s how we make it happen.
Have a Project That Needs a Bold Vision? Let’s build something .
brand strategy & creative direction
The Brand Strategy & Creative Direction phase is where your brand’s foundation takes shape. In this session, we take a deep dive into your mission, vision, values, purpose, and tone of voice—uncovering the who, how, and why behind your brand.
This is where strategy meets intention, ensuring every creative decision aligns with your brand’s core identity.From there, I develop two to three moodboards that visually translate the strategy into a creative direction. These boards serve as a reference for the overall aesthetic, guiding the look and feel of your brand identity. Once the direction is chosen, it becomes the blueprint for every design element moving forward, keeping your brand visually cohesive and strategically aligned.
Discovery
The Discovery & Strategy phase lays the groundwork for a brand that is intentional, impactful, and built to last. When you submit an inquiry, you’ll book a call to break down your vision, goals, and what success looks like for your brand. This is more than a conversation—it’s the first step in shaping a brand that stands out and resonates.
This phase is all about clarity. I’ll analyze your brand’s purpose, audience, and positioning to uncover what makes it unique. Together, we’ll refine your direction, ensuring every decision moves your brand forward with confidence.
After the call, you’ll receive a detailed project proposal outlining deliverables, scope, and next steps. Once approved, I’ll send over a contract and deposit invoice, locking in your project. From there, we get to work—turning strategy into a brand built for impact.
FINALIZE & DELIVER
Before packaging your final assets, I make any requested revisions to ensure every detail aligns with your vision. Once the final design is approved, the remaining payment is processed before delivery.
I then compile all brand assets in every file format needed for web and print, along with a comprehensive brand guidelines document covering logo usage, typography, color codes, and best practices. You’ll also receive a logo usage guide to help you understand file types and how to apply them correctly.
At this stage, I gather final feedback on the design journey and our work together. If your package includes a website, we’ll have a recorded walkthrough, guiding you through site management, minor updates, backend forms, and email marketing tools—giving you full confidence to manage your brand moving forward.
.
design & presentation
The Design & Presentation phase is where strategy transforms into a visual identity. I begin exploring logo concepts, carefully selecting typography, colors, and symbols that align with the brand strategy and creative direction. Every design choice is intentional, ensuring it reflects the essence of your brand.
I present these concepts in a detailed presentation, breaking down the rationale behind each element and how it connects to your brand’s foundation. This stage is a collaborative process, allowing space for discussion and refinement. My packages include two rounds of revisions to refine the chosen direction, with the option to explore a new concept if needed. This ensures your brand identity is both visually strong and strategically aligned.