Tatiyana and Monica brought me in to lead Brand Strategy, Logo Design, and the development of a complete Visual Identity System for the studio. I designed a custom wordmark and icon suite inspired by the body in motion and cosmic imagery, along with a brand color palette rooted in texture, confidence, and light.Together, we built a visual system that feels bold, feminine, and unapologetically future-forward — reflecting the duality of softness and strength that lives at the heart of Poleverse.

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We also developed a launch strategy and content direction for their grand opening, including IG post designs, affirmation templates, and event concepts like a Polaroid wall and “Power Hour” preview classes — to help them step into their launch with clarity, style, and a sense of community.